If you want an excellent return on investment, email marketing is the most effective form of marketing you can do.

You’re right in your customer’s inbox, next to emails from their coworkers or family. It’s like being invited into their home or office.

And yet, most business leaders aren’t seeing the money-making engagement they should be.

They’re missing out on the huge money-making potential that email marketing offers.

  • “86% of consumers would like to receive promotional emails from companies they do business with at least monthly.” (Source: HubSpot)

  • 73% of millennials prefer to contact brands by email. (Source: Clickz.com)

  • Most business leaders agree that email marketing has “excellent” to “good” ROI. (Source: HubSpot) Some research shows a $38 return on investment for every $1 spent!

Compare that to the 88% of marketers who don’t know how to track return on investment on social media. (Source: HubSpot)

While every method of getting in front of your customers has value, email marketing is in a league of its own.

When someone opts in on your website, they’re telling you they want information from you. They want to see you in their inbox and find out what you think about your industry.

With all this information backing up our use of email marketing, it’s a tragedy that so few people are able to make money with their emails.

Here’s a list of 7 money-making email marketing tips that will get your customers to buy your product and help you grow your business.

1. Don’t ask people to subscribe to your newsletter

Wondering why no one signs up for your email list? There’s an easy answer: No one wants to get your newsletter.

People value their email addresses at around $12 and they’re not going to give them up for a newsletter.

Instead, offer something of value—something that’s worth at least $12—in exchange for their email address. And make sure this valuable item solves the problem that brought them to your website.

For example, if you sell fish food you could offer a PDF that explains what fish need in their diet. Or you can offer a deal, like the Honest Company does.

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