When it comes to our websites, many people make a simple, but detrimental mistake. Real estate agents are guilty. Financial advisors are guilty. Doctors and chiropractors are guilty. You might be guilty. Before I tell you what it is, see if you can guess...read more
If you want an excellent return on investment, email marketing is the most effective form of marketing you can do.You’re right in your customer’s inbox, next to emails from their coworkers or family. It’s like being invited into their home or office.And...read more
My wife and I just got a puppy.He’s cute and floppy and wants to play and have fun all the time.And he has no idea what we’re saying.Katie and I have had dogs our entire lives. After you’ve had a dog for awhile, you kind of figure each other out. One of...read more
Many people aren't sure why people buy their product. They know it's good, it's worth buying, but talking about it in a way people understand is difficult. People often figure out what they're selling and stop there. Socks, laptops, tea, you name it....read more
When I first started my business, I made a big mistake.I believe in StoryBrand. I think the StoryBrand Framework can solve most companies' marketing problems. So I went out and attempted to convince local businesses that I could help with their problems.I...read more
A person's decision to buy your product is not based on how well it solves their problem. Thousands of fantastic products that solve consumers' problems go overlooked every day. They sit on shelves and look beautiful on websites. But people walk past and...read more
We had been working for weeks, and I kept confronting the same problem:My team wasn't on the same page.At the outset of the project, I was put in charge. It was my idea, why not have me lead it? I got to pick my team, so I chose people who I knew would...read more
"This is going to change the world," I thought.I'll never forget unboxing my first iPhone. I was excited. I'd waited for this moment for months. I'd visualized ripping open the box and diving into the new technology headfirst, occasionally coming up to...read more
You have the best product on the market, but your sales don’t go up as you hope. Want to know why?You know your products or services are high quality. In fact, you’ve done the research. You’ve looked at your competition, tried out their products, and you...read more
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