HOW PUPPIES HELP US COMMUNICATE

HOW PUPPIES HELP US COMMUNICATE

My wife and I just got a puppy. He’s cute and floppy and wants to play and have fun all the time. And he has no idea what we’re saying. Katie and I have had dogs our entire lives. After you’ve had a dog for awhile, you kind of figure each other out. One of our dogs,...
“EVERYONE” IS NOT YOUR CUSTOMER

“EVERYONE” IS NOT YOUR CUSTOMER

When I first started my business, I made a big mistake. I believe in StoryBrand. I think the StoryBrand Framework can solve most companies’ marketing problems. So I went out and attempted to convince local businesses that I could help with their problems. I...
HOW TO SPEAK YOUR CUSTOMERS’ LANGUAGE

HOW TO SPEAK YOUR CUSTOMERS’ LANGUAGE

A person’s decision to buy your product is not based on how well it solves their problem.  Thousands of fantastic products that solve consumers’ problems go overlooked every day. They sit on shelves and look beautiful on websites. But people walk past and...

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